Korzenowski Design – Sequel, brand refresh

Sequel Youth & Family Services

Brand Refresh

Companies with an aggressive growth strategy need a brand that supports their goals, reflects new market momentum and is flexible enough to maintain continuity and recognition through expanded locations, services and products.

Sequel Youth & Family Services is a 20+-year-old behavioral health organization offering a broad continuum of treatment programs to children, youth and adults. Sequel wanted to refresh their brand in an effort to look more contemporary and relevant as they expanded their programs and services and grew through acquisition.

We kept the basic idea of the identity and refreshed it into something more modern and flexible to accommodate expansion addressing corporate, divisional and program communications for both internal and external audiences.

Design, typography, color and imagery help express the attributes of the company: strong, supportive, dynamic, positive, forward-thinking and uplifting.

Could your company benefit from a reenergized brand?

Contact us today to find out how we can help.


ClientSequel Youth & Family ServicesServicesBranding and visual identity, Advertising, Collateral, Environmental/DisplayTagsB2C, recruitment, advertising, branding, print, digital, branding, logo

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