ANN & ROBERT H. LURIE CHILDREN’S HOSPITAL

Internal Branding

Internal branding communicates to employees what makes the organization special, builds the concept of teamwork and instills a sense of pride within the workforce. Understanding and internalizing core company values allows employees to live and evangelize the brand.

Ann & Robert H. Lurie Children’s Hospital of Chicago provides some of the highest quality pediatric care in the country with a mission to create a healthier future for every child who comes to them for care. To motivate employees to deliver on that promise of excellence, human resources wanted a campaign that would speak relevantly at all levels and show company values in action; they needed to inspire the staff to give their all and ensure they would receive the same from leadership.

Korzenowski Design collaborated with the Lurie Children’s marketing department to develop a visual identity and branded look for a new human resources employee engagement program called The Power of All. To best reflect the idea that all is stronger than one, our team conceptualized a campaign graphic comprised of speech bubbles of various shapes, sizes and colors pulled from their brand guidelines. The end result was a vibrant logo that is both versatile and conversational and supports the campaign’s strong message. The visual concept empowers employees by making them feel part of the conversation.

In addition to establishing the logo, Korzenowski Design also developed the visual style for the campaign and applied it to banners, branded floor signs and posters displayed in communal areas and HR collateral including a brochure, pocket folders, mastheads and flyer templates for three departments.

The visual identity of The Power of All campaign integrates well with the corporate look, acting as an extension of the Lurie Children’s brand for internal audiences. The imagery and purposeful color usage helped the brand effectively communicate with each and every department while also giving employees a voice and creating an emotional connection to their work.

Learn to inspire your employees to keep a customer-focused mindset. Click here to ask us how.

ClientAnn & Robert H. Lurie Children's HospitalServicesPrint communications, Branding and visual identityTagsPrint, digital, signage, collateral, logo