Strategic Marketing
STAT is a national publication that reports stories about health, medicine and scientific discovery. They deliver industry news, investigative articles, narrative projects and multimedia features via their website, biweekly podcast and 15 daily newsletters. They are headquartered in Boston, with bureaus in Atlanta, Cleveland, Los Angeles, New York, San Francisco and Washington, DC.
To help move STAT toward their goal of becoming the most trusted news source for medical research and healthcare journalism, Korzenowski Design began with a thorough brand onboarding process. Once the direction and guidelines were established and internalized, we began executing their marketing vision.
To support the sales side, we developed PowerPoint presentations, stationery systems, sales sheets and annual media kits. On the consumer end, our designers created printed layouts for online stories, infographics, social media advertising, promotional giveaways, event invitations and e-newsletters.
Korzenowski Design has become a trusted resource, helping STAT flesh out their existing brand and collateral communication. The STATnews website now delivers news to more than 35,000 readers every day.
ClientSTATServicesBranding and visual identity, Advertising, Print communication, Direct marketing, Online and interactiveTagsB2C, print, digital, social media, direct marketing