Active product marketing builds consumer demand with strategic positioning that identifies opportunity and creative design that speaks to market interest.

Joseph Antognoli & Company has been shipping delicious Italian foods to specialty food stores and delicatessens throughout the country for nearly a century. They are the Midwest’s largest distributor of LavAzza, Italy’s premier coffee brand. Their company also imports more familiar brands, such as Il Duomo olive oils and De Cecco pastas.

To help introduce their new signature line of products, Korzenowski Design worked with Joseph Antognoli & Company to establish the La Campagna brand. Comprising traditional Italian offerings, like olive oil, cheeses and giardiniera, Antognoli wanted to represent the best of what Italy has to offer, in terms of both product and family tradition. To establish this new brand, Korzenowski Design provided brand strategy, copywriting, design, layout and project coordination.

With a firm grasp of the market and brand goals, Korzenowski Design produced labels for 20 different products, as well as vehicle wraps for their fleet of delivery trucks. The packaging designs were inspired by the Italian countryside and evoke the bounty of the harvest and a feeling of returning home. The emphasis is on naturally grown, farm-fresh ingredients in a rustic and natural setting.

ClientJoseph Antognoli & CompanyServicesProduct MarketingTagsB2C, branding, consumer packaged goods