Brand Refresh
Jefferson Radiology is the largest private practice radiology group in Connecticut. They offer the full spectrum of preventative and diagnostic imaging to their patients, specializing in cardiovascular, neuroradiology, oncology, sports medicine, pediatric and women’s radiology services.
Jefferson Radiology wanted to update and streamline their market presence, and extend their brand to include a new Vein Center. Korzenowski Design worked with their marketing department to refresh the brand and create a brand extension system. We also established a brand guideline to maintain their brand integrity as they moved forward.
To build brand awareness and boost patient inflow, Korzenowski Design helped Jefferson Radiology analyze and visualize communication for their two main audiences: patients and referring doctors.
For patients, we wrote and designed ads, built a template and executed brochures for a variety of subjects, developed a carrier envelop for CDs containing imaging results and provided creative direction and layout for an annual calendar featuring interesting X-ray photos of everyday objects.
To communicate the value of Jefferson Radiology to potential referring doctors, we created a suite of items designed to remove as many obstacles from the process as possible. In addition to ads and informative mailers, we created physician bio cards, educational patient-facing handouts in multiple languages, test-specific requisition forms and a quick-reference ordering guide in printed and electronic formats.
ClientJefferson RadiologyServicesBranding and visual identity, Advertising, Print communication, Direct marketingTagsB2C, direct marketing, advertising, branding, print, digital