Brand Strategy
The Heim Group proudly builds and services metal-stamping presses. Their team of engineers and technicians also specializes in remanufacturing presses, bringing them back to a like-new condition. For seventy plus years, they have remained an independent, family-owned company. With only a small sales team and offshore competition growing, Korzenowski Design was selected to revitalize the company.
The Heim Group was having trouble achieving fluidity across their marketing channels. Korzenowski Design helped Heim implement a marketing strategy that would successfully integrate and represent their brand on every platform, achieving strong brand recognition. We started with a website redesign that improved user experience and provided Heim with a streamlined, responsive site.
Korzenowski Design developed all marketing materials for Heim’s exhibit at FABTECH, an industry tradeshow. Our team delivered a bold booth design to help reinforce their key marketing messages and boost brand awareness. To further enhance Heim’s visibility at the show, we designed brochures and created a PowerPoint presentation loop to attract attendees into the exhibit space.
In addition to being a strong partner for the tradeshow, Korzenowski Design delivered print advertisements for industry publications and created high-quality content for an inbound marketing campaign to create interest and drive consumers to the Heim website.
Helping Heim continue to optimize their marketing spend means making sure every platform works together to deliver a clear, concise message. Explore The Heim Group website at www.theheimgroup.com.
ClientThe Heim GroupServicesBranding and visual identity, Advertising, Print communications, Direct marketing, Online and interactive, Marketing strategy consultationTagsB2C, print, direct marketing, website, trade show