Interior or event signage is a practical method to help guests navigate a building or venue while communicating and building positive associations with your brand.

SkyRise Chicago challenges participants to reach the top of the Willis Tower in the planet’s tallest indoor stair-climbing and hand-cycling event. Finishers are treated to a spectacular view of the city skyline. This incredible annual challenge benefits research and treatment for patients at the Shirley Ryan AbilityLab, the number one rehabilitation institute in the nation. Learn more and sign up for the next event here.

Shirley Ryan AbilityLab tasked Korzenowski Design with creating more than 200 directional and motivational signs for the Willis Tower lobby area, 103 floors in the stairwell track and the finishing area in the SkyDeck. Our designers and account team worked together with event staff and coordinators to make sure that each sign was tracked and coded to be delivered to the proper area.

“Korzenowski Design has been a great partner for us throughout the years but events like SkyRise are where their teamwork and coordination really shine. The event was a success and we couldn’t have done it without Korzenowski as our vendor.”
Anne McElherne, Marketing Manager

There are lots of ways to build your brand energy. Contact us to get started!


ClientShirley Ryan AbilityLab SkyRise ChicagoServicesBrandingTagsbrand positioning, branding, print, design