CHICAGO INSTITUTE FOR FETAL HEALTH

Brand Strategy

A deliberate brand identity helps to shape a consistent brand image—it’s a series of promises that set rational and emotional expectations within the minds of consumers. A strong brand strategy can build trust, communicate thought leadership and generate business.

The most important component of branding is clearly defining the organization and its services. The Fetal Health Institute at Ann & Robert Lurie Children’s Hospital of Chicago provided pediatric care planning, counseling and specialized medical services for expectant parents of babies with medical issues. As the program expanded to include the additional treatment option of fetal surgery, the brand identity needed to evolve to best reflect their new capabilities.

Korzenowski Design worked with hospital leadership and the marketing department at Lurie Children’s to brand and define The Chicago Institute for Fetal Health. Our team developed a unique, soft-lined logo to create an emotional connection and appealing callback. We developed brochures and collateral to communicate value and shape consumer brand perception. To further support the brand, we developed a comprehensive brand guideline, PowerPoint templates, business cards and a complete stationery system.

“The new brand rollout has been a complete success. Korzenowski Design knows our approaches and always anticipates our needs, which makes their team very easy to work with. They bring a strategic expertise to each project and are committed to getting the job done the right way.”
Maureen Jones
Sr. Communications
& Marketing Strategist
Ann & Robert H. Lurie Children’s Hospital of Chicago

Check out our blog to learn more about the psychology of branding.

ClientThe Chicago Institute for Fetal HealthServicesBranding and visual identity, Advertising, Print communications, Direct marketing, Online and interactiveTagsB2B, B2C, print, digital, branding