BAYLOR SCOTT & WHITE HEALTH FOUNDATION

Brand Publication

Brand publications increase market awareness of services and communicate corporate philosophies to improve consumer loyalty, steer perception of company values and generate valuable connections and resources.

Baylor Scott & White Health is the largest not-for-profit health care system in Texas. It’s one of the nation’s largest multispecialty and integrated systems offering a complete, seamless continuum of services in addition to a health plan. Philanthropy plays an important role in supporting the organization’s growth and innovation as a regional and national leader in setting a new standard for the delivery exceptional patient care.

A communication strategy was needed to emphasize the role of philanthropy and its part in advancing the health system’s brand. Korzenowski Design worked with Scott & White’s marketing department and Foundation leadership to develop a vehicle to communicate key organizational initiatives as well as philanthropic priorities through shared patient stories and outlines of medical breakthroughs.

The result is The Catalyst, a biannual, award-winning publication that inspires people to become more involved in their own health and in the wellbeing of their communities. It has emerged as the flagship publication of the Baylor Scott & White Health – Central Texas Foundation. In addition, it is a primary vehicle for corporate marketing and is also used for recruitment by human resources and physician relations.

Korzenowski Design supports The Catalyst with a full range of publication-related and project management services, including issue/print scheduling and weekly schedule management, concepting and design, pagination, commission and art direction of photography and illustration, stock image research and procurement, photo retouching, editorial proofreading, preparation of final files using state-of-the-art PDF production workflow, print coordination and press checks, and fulfillment and mailing coordination. Post-production support includes asset management, preparation of content for internet publication and archiving.

Read the latest issue of The Catalyst here.

“I have always believed fundraising is marketing; and marketing is fundraising when it comes to leveraging a robust brand. The Catalyst has been successful in finding the right tone, content mix and visual expression to bring the two together to benefit the organization.”

Holly Hallen
VP, Strategic Marketing

• Aster Medical Marketing Gold Award 2017
• Graphic Design USA Health + Wellness Design Award 2016
• Apex Award for Publication Excellence 2015
• Aster Medical Marketing Bronze Award 2014

ClientBaylor Scott & White FoundationServicesPrint communications, Branding and visual identityTagsB2C, print, digital, direct marketing, branding